Our Story
Established in 1972, the Public Relations Association of Trinidad and Tobago (PRATT) is a professional association, which represents PR and Communications practitioners in Trinidad and Tobago. Our vision at PRATT is to create a dynamic community of PR and Communications professionals who are passionate about elevating the public relations industry in Trinidad and Tobago. We believe in promoting excellence, fostering collaboration, and advocating for the value of our craft. With PRATT, we envision a future where our members are celebrated for their expertise and contributions to the wider business community.
At the Public Relations and Communications Association of Trinidad and Tobago, we understand the power of effective communication and the vital role it plays in shaping perceptions, building relationships, guiding industry growth and driving success. Our Executive is made up of a dedicated team of experts that are passionate about our craft and is here to guide our members through the dynamic, evolving world of PR and communications, by sharing the knowledge and strategies that make a lasting impact.
WHY PRATT?
PR & Comms Experts
Our team comprises seasoned PR and Communications professionals with extensive industry knowledge and experience. We stay up-to-date with the latest trends, best practices, and emerging technologies to deliver information on innovative solutions, to keep our members informed.
Personalised Approach
As an association, we continuously strive towards strong partnerships
with our members and across the PR landscape. Through our network, members can seek guidance and assistance in the development of effective PR campaigns where goals, target audience identification and PR tactics are strategic and where monitoring and evaluating
metrics accurately measure campaign outcomes.
Integrated Solutions
We understand that PR and Communications don’t exist in isolation. We believe in the importance of their seamless integration with overall marketing and business objectives, ensuring a cohesive approach that maximizes impact across all touchpoints. This is the unique value of our membership and network.
Professional Development
PR and Communications must adapt to an ever-evolving landscape. To keep our members au courant, PRATT continuously strives to offer its membership professional development training through our PRATT Chat webinars, partnerships with academic institutions or through the sharing of industry-relevant training
opportunities, locally, regionally and internationally.